Make Flooring History
—One Mailer at a Time

Your exclusive PFC hub

for launching powerful,

proven direct mail campaigns.

Get Started Now

IT MATTERS WHERE YOU BUY FLOORING

SM

"The PFC team’s job is to

continuously look for ways

to make the PFC network

the most successful in flooring."

- Pami Bhullar

For your higher success:

The Dixie Group partners with Mail America

to launch an exclusive PFCdirectmail.com

Anchor 1

Cut Through the Noise. Land in Their Hands.

Direct Mail

Explore the impressive statistics behind direct mail, such as 3–4x higher open rates than Social Media. Understand how direct mail offers a longer shelf life for brand visibility.

Uncover the unique benefits of direct mail marketing, including increased response rates and improved brand recall.

See how personalized mailings can enhance customer relationships.

📬 3–4x higher open rates than email

📬 Longer shelf life

📬 Less competition, more attention

History

In the 1980s, direct mail was the heartbeat of flooring retail. Then came social media—fast, flashy, and crowded. Today, everyone’s online, and your flooring message competes with everything from cat videos to kitchen gadgets.

But direct mail? It’s personal.

It’s tangible. And it works.

This is why The Dixie Group is proud to continue its long-standing partnership with Mail America—a name synonymous

with direct mail success in flooring.

After 25+ years of collaboration,

we’re excited to launch PFCdirectmail.com

your exclusive hub for creating powerful, proven direct mail campaigns with just a few clicks.

Success Made Simple!

Let us do the heavy lifting—your job is to choose success.

Pick Your Zip Codes

Use your accounting system (like RFMS) to pull sales data from the past 3 years. Choose zip codes with at least 4% or higher of your business. Send them to Leigh Anne Fox at Mail America for expert analysis and recommendations.

Learn More